The business of handbags
Posted by episode81 on October 23, 2009
Over the last few months, there have been quite a few articles in business magazines about handbag companies. I have mentioned before, my love of handbags, and I also find the business of handbags fascinating. The different marketing approaches are particularly interesting as I am their customer.
My most recent handbag purchase was the Kate Spade owl bag. I happened to be in the Kate Spade store at Stanford and just fell in love with it – it even has little feet! I moved in to it right away and took it with me on a trip to Santa Rosa. That’s when I noticed a problem with the bag. Even with minimal contents, the bag is a little heavy. That combined with the sharp edges on the handle, resulted in a lack of blood in the fingers of the carrying hand. Not good, so I tried it on my arm. That cut the blood off to my entire hand and left an unpleasant tingle. Not good at all.
So, I did something that I have never done before. I took it back. The staff were astonished. It has sold out and is now a collectors item, selling at a premium on Ebay. So what? That’s not my bag baby.
Understand that I really have never taken anything back to a store before. When I buy, I am committed to the purchase! I got a refund. Awesome! Then I took a ring back to Bloomies that turned my finger green. Then some workout clothes that didn’t really fit. I was on a roll! But it doen’t sit well with me. I am now taking a month off from shopping … unless I see a fab handbag … and it is on sale …
Anywho, I digress …
Both Gucci and Coach have tried new strategies to increase sales this year. Gucci have moved up, largely abandoning their garish double-G logo and Coach have moved down with a garish line aimed at people with no taste. Both are doing better. I have one of the original upscale Coach bags that they will repair and replace worn leather trim for nothing. It is truly a bag that will last – I also have the matching briefcase, not mention Maggie as well. I have nothing from the new line for people with no taste. I have nothing from Gucci. Those double -G’s don’t do it for me. Their new line is out of my reach – even if I were to buy it and take it back 😉
PS Genevieve is a Cole Haan. Purchased, on sale, after a year of looking. That’s the way to buy!